Investing in healthier, more active lives.

We partner with exceptional wellness businesses across sports nutrition, supplements, healthy eating, functional foods and wellness technology.

Explore Our Approach

Overview

What we look for

We invest in companies helping consumers live healthier, more active and better-informed lives.

Sports nutrition

Performance-led nutrition brands supporting athletes, active consumers and everyday wellbeing.

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Supplements & vitamins

Trusted formulations, strong quality controls and repeat-purchase product ranges.

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Healthy eating

Better-for-you food and drink brands with clear propositions and loyal customers.

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Wellness technology

Digital platforms, apps and connected services that improve personal health outcomes.

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Investment Focus

Targeting trusted brands with scalable wellbeing platforms.

We seek businesses with strong consumer trust, differentiated products and the operational foundations to scale responsibly.

Strong consumer relationships

Loyal communities, high repeat purchase and trusted routes to market across wellness categories.

Operational scalability

Reliable supply chains, robust quality systems and the capacity to grow profitably.

Defensible brand positions

Distinctive formulations, brand equity, data, expertise or product know-how that is hard to replicate.

Health & wellbeing tailwinds

Businesses aligned with long-term demand for healthier lifestyles, prevention and personal performance.

Market Opportunity

Wellness is mainstream. The opportunity is expanding.

Structural drivers are accelerating demand for trusted, personalised and accessible health and wellbeing solutions.

£5T+

Global wellness economy with continued long-term growth

Source: Global Wellness Institute

8.6%

Projected growth across key wellness categories

Source: Grand View Research

74%

Of consumers say wellness is a top priority

Source: McKinsey

3.5x

Growth opportunity across personalised health and active nutrition

Source: Deloitte

Wellness Vertical

Neil Turton

Leadership, Smarter Wellness

Neil Turton leads Smarter Capital's Health & Wellbeing vertical, bringing extensive wholesale, retail and CEO-level experience, including a senior background with Nisa, alongside board advisory and non-executive roles. He is also NED Chair of UNNU, a specialist sports nutrition distributor, where he has helped support growth across pro-sport, running, convenience, forecourt, wholesale and foodservice channels.

Connect with Neil

News & Insights