Our verticals
Our seven focused verticals combine specialist market knowledge, experienced leadership and shared operational capability to acquire and grow exceptional companies.
Focused investment sectors
Each vertical is led by people with deep sector experience and supported by the wider Smarter Capital platform. This fuses together the specialist capabilities of a focused operator, with the resources and capabilities of a broader group.
We partner with established packaging businesses across design, materials, conversion, manufacturing, sustainability, logistics and fulfilment - building stronger platforms in an essential, resilient market.
Materials · Conversion · Design · Logistics
Explore Smarter Packaging
We invest in health and wellbeing businesses spanning sports nutrition, supplements, healthy eating, functional foods and wellness technology, supporting brands with loyal customers and scalable propositions.
Nutrition · Supplements · Healthy living · Technology
Explore Smarter Wellness
We acquire specialist software businesses delivering bespoke applications, AI-led development, business-critical systems and digital platforms that solve complex operational challenges.
Bespoke software · Apps · AI · Business-critical systems
Explore Smarter Software
We acquire and scale profitable business-to-consumer online retailers with strong brands, proven demand, loyal customers and clear opportunities to improve operations and accelerate growth.
D2C brands · Online retail · Operations · Growth
Explore Smarter Ecommerce
We build a complementary group of marketing specialists across paid search, digital production, content, influencer, social, affiliate, CRM, email and emerging digital channels.
Performance · Creative · Social · CRM
Explore Smarter Marketing
We invest in environmental businesses working across natural capital, consultancy, water monitoring, habitat creation and restoration, and ecological mitigation.
Natural capital · Water · Restoration · Ecology
Explore Smarter Nature
We acquire IT support businesses and Managed Service Providers delivering cloud, cybersecurity, communications, infrastructure, continuity, Microsoft 365 and end-user support.
MSPs · Cloud · Cybersecurity · Support
Explore Smarter ITWe are always looking for ambitious founders, management teams and high-quality businesses across our seven verticals.
