Smarter Capital has made a strategic investment in Terzetto Stone & Porcelain, a premium supplier of natural stone and porcelain tiles with more than 20 years of industry experience.
Backing a premium multi-channel tile specialist
Founded by Tim Wilson, Terzetto has built a strong reputation for supplying high-quality natural stone and porcelain products alongside exceptional customer service.
The business serves both discerning homeowners and trade customers through a combination of ecommerce, specialist advice, UK-held stock and an established showroom network.
Terzetto operates four inspirational UK showrooms located in Yorkshire, Cheshire, Warwickshire and Oxfordshire, supported by a dedicated in-house delivery team.
A partnership focused on the next stage of growth
The investment brings together Terzetto's premium product range and sector experience with Smarter Capital's digital, operational and commercial capabilities.
Smarter Capital will work closely with the Terzetto leadership team to accelerate growth across both retail and ecommerce channels, strengthen customer engagement and build a scalable platform for the future.
“We recognised a capabilities gap, particularly in scaling the digital side of our business, and that led us to Smarter Capital.”
Tim Wilson, Founder and Managing Director, Terzetto
Closing the digital capability gap
Tim Wilson said that from the first meeting, it was clear Smarter Capital could support Terzetto not only with digital growth but across every area of the business.
He described the partnership as a natural step for the company's next phase and said that, although the relationship is still at an early stage, the team is already seeing positive results.
Supporting founder-led businesses with untapped potential
The transaction marked Smarter Capital's third investment of 2025 and continued the group's upward trajectory.
It reflects Smarter Capital's commitment to partnering with founder-led businesses that have strong fundamentals, established customer demand and clear opportunities for further growth.
Through hands-on strategic support, financial and operational insight, and specialist digital capability, Smarter Capital will help Terzetto unlock the next stage of its development.
“We're excited to support Terzetto's next phase of growth. The first phase of work is already underway.”
Peter Howarth, Chief Technology Officer, Smarter Capital
Ecommerce migration and marketing optimisation
The initial phase of work includes migrating Terzetto to a new ecommerce platform to improve scalability, customer experience and long-term digital performance.
In parallel, Smarter Capital's marketing team has restructured the company's Google Ads campaigns and begun increasing budgets through a controlled test-and-learn approach.
The early work has already delivered a significant increase in new-customer sample orders.
Immediate digital priorities include
- Completing the migration to a more scalable ecommerce platform.
- Optimising paid-search campaigns and marketing investment.
- Improving the conversion journey from sample request to full order.
- Enhancing customer engagement across digital touchpoints.
- Using ecommerce activity to complement showroom performance.
Building the systems required to scale
Beyond front-end ecommerce and marketing improvements, Smarter Capital is exploring automation opportunities across Terzetto's back-office systems.
This includes reviewing customer relationship management, internal processes and operational workflows to ensure the business can scale efficiently as demand increases.
With Terzetto's multi-channel model, the team will also measure how digital activity supports and influences performance across the showroom network.
A three-year strategy for the brand
Smarter Capital's Ecommerce Managing Director and wider Executive Team will support Tim and Suzie in shaping the future of the Terzetto brand.
The work will focus on refining the digital strategy, improving customer engagement and identifying suitable bolt-on acquisitions to accelerate growth across the vertical.
A dedicated Strategy Day will align the leadership team around a three-year vision, define performance milestones and establish the support structures required to deliver against ambitious goals.
A platform for multi-channel growth
Smarter Capital specialises in partnering with founder-led businesses and combining operational, financial, international and digital expertise to create long-term value.
The group is increasingly focused on acquiring and scaling businesses with revenue above £10 million, particularly those with strong and scalable multi-channel models.
Terzetto's combination of premium products, ecommerce potential, UK stockholding and physical showrooms makes it a strong fit with that strategy.
About Terzetto Stone & Porcelain
Terzetto is a premium supplier of natural stone and porcelain tiles, serving homeowners and trade customers through ecommerce and four UK showrooms.
The business combines specialist expertise, large UK-held stock and a dedicated in-house delivery service.
Visit TerzettoAbout Smarter Capital
Smarter Capital partners with founder-led businesses, providing strategic, operational and digital support to accelerate sustainable growth.
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