Smarter Capital has acquired a 70% stake in Propak, an award-winning luxury packaging provider, further strengthening its dedicated Smarter Packaging vertical.
Award-winning luxury packaging provider joins Smarter Packaging
Smarter Capital is pleased to announce the acquisition of a 70% stake in Propak, an award-winning provider of luxury and presentational packaging solutions.
The investment further strengthens Smarter Capital's dedicated packaging vertical and supports its continued growth strategy. The transaction brings together an experienced industry team with the ambition and resources to deliver a significant growth plan over the coming years.
Accelerating Propak's next phase of growth
Smarter Capital has already demonstrated the value of its wider commercial network by introducing and securing significant opportunities for Propak, including work with global corporate clients such as L'Oréal.
The partnership is designed to help Propak broaden its market reach, deepen client relationships and accelerate expansion in both the UK and international markets.
A complete packaging and fulfilment proposition
Propak's value proposition extends beyond creative packaging design. The business provides complete project management, supply-chain optimisation and fulfilment services, supported by deep sector experience and a client-first approach.
Known for helping brands improve impact while reducing cost and streamlining logistics, Propak combines creativity, reliability and responsive customer service. This makes the company a natural fit with Smarter Capital's growth-led strategy.
Propak's capabilities include
- Luxury, retail and presentational packaging.
- End-to-end packaging project management.
- Supply-chain and sourcing optimisation.
- Fulfilment and value-added packaging services.
- Support for brands seeking to improve presentation, cost and logistics.
“This is a landmark moment for Smarter Capital as we accelerate the growth of Smarter Packaging.”
Mark Callaghan, Group Chief Executive Officer, Smarter Capital
Backing an established team with significant growth potential
Mark Callaghan said Propak has an exceptional reputation, a proven track record of delivery and substantial potential to scale.
He added that Smarter Capital is excited to support Dan Breden and the wider Propak team, using the group's resources, expertise and network to accelerate the company's growth in the UK and internationally.
The acquisition reflects Smarter Capital's strategy of building connected groups of complementary businesses and positions both Propak and the wider Smarter Packaging vertical for rapid expansion.
“Their expertise, resources and connections will enable us to build on our strong foundation and unlock the next phase of growth.”
Dan Breden, Managing Director, Propak
Joining forces to create greater value for clients
Dan Breden said the Propak team is delighted to be joining forces with Smarter Capital.
He said the partnership will enable the business to build on its existing strengths, broaden its reach, deepen customer relationships and deliver even greater value to the brands it supports.
Growing the Smarter Packaging vertical
Smarter Capital continues to seek acquisition opportunities across transit packaging, luxury packaging, print and design, and specialist packaging consumables.
The group is particularly interested in profitable, founder-led businesses with strong client relationships, specialist capabilities and clear opportunities for organic and acquisition-led growth.
About Smarter Capital
Smarter Capital acquires and scales high-potential UK SMEs, building connected groups of complementary businesses and positioning them for collective growth and future exit.
With a hands-on, founder-friendly approach, the team works to unlock growth, operational efficiency and long-term value creation.
Learn more about Smarter Capital