Refresh joins Smarter Capital

Smarter Capital acquires IT Support business Refresh IT

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Christmas Comes Early with The Acquisition of Refresh Support!

Smarter Capital, a leading Southwest-based acquisition company, concludes the year on a high note with its latest acquisition, securing a minority stake in Bristol-based Refresh Support Ltd on December 24th, 2022. This strategic acquisition also marks the launch of the Support Services vertical within the growing Group.

The newly established support services vertical is centred around UK-based companies capable of providing services to the Group's core verticals while supporting their existing and future external client bases. Smarter Capital's core verticals consist of the Digital Marketing/Design & Development sector, known as the 'Digital' vertical, as well as E-commerce.

Refresh IT Support

Refresh Support is an established business specialising in providing comprehensive IT support and solutions to SMEs within the region. Renowned for their friendly and approachable approach, Refresh Support operates with a dedicated IT helpdesk based in Yate, Bristol. Founded in 2011 by Mark Burgess and Mark Graham, the company has experienced continuous growth year after year.

Regarding the recent deal, Mark Burgess commented:

'The vision of Smarter Capital truly resonated with us. We have been contemplating our next strategic move and business growth plan for some time now. Having known some members of Smarter Capital for a while and witnessing the success of their own ventures, this partnership simply made sense.'

Mark Graham added:

'The broader support network offered by Smarter Capital was an enticing factor. Running a business is never without its challenges, especially during periods of growth. By collaborating on a larger scale, we are confident that we can achieve so much more. Even though our ownership may be reduced, our overall shareholder value will be elevated.'

The plan moving forward involves a comprehensive review of Refresh Support's current products and services, the development of a robust sales and marketing strategy, and an aggressive push into the market to secure new clients. This expansion includes the augmentation of the team and the broadening of operational reach.

Mark Callaghan, one of the founders of Smarter Capital, expressed his excitement about the deal, stating:

'I have known the team at Refresh for an extensive period, and their unwavering commitment to delivering excellence and exceptional service is unmatched. By combining their expertise with our robust sales and marketing machine, financial support, and operational excellence, we aim to rapidly and profitably scale this business.'

With an already strong focus on digital marketing, design, development and e-commerce ventures, Smarter Capital remains steadfast in its dedication to expanding its presence and solidifying its position in the market. Now, with the addition of the IT focus through the Refresh Support acquisition, the Group's ambitious plans for further expansion are set in motion. Their goal is to achieve £12 million in revenue by the end of 2024.

Smarter Capital is a prominent acquisition company based in the Southwest region. With a focus on digital marketing, design, development, as well as eCommerce businesses, the Group aims to drive growth and profitability through strategic acquisitions and operational excellence.

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