Smarter Capital is delighted to announce its latest investment: the partial acquisition of Terzetto Stone & Porcelain, a premium supplier of natural stone and porcelain tiles with over 20 years of industry expertise.
Founded by Tim Wilson, Terzetto has built a strong reputation for delivering high-quality products and exceptional service to discerning homeowners and trade clients alike.
With four inspirational UK showrooms located in Yorkshire, Cheshire, Warwickshire, and Oxfordshire, and large UK-held stock supported by a dedicated in-house delivery team, Terzetto has become a trusted name in the premium tile and surfaces market.
Tim Wilson, Founder and Managing Director of Terzetto commented:
'We recognised a capabilities gap - particularly in scaling the digital side of our business - and that led us to Smarter Capital'
'From the first meeting, it was clear they could help not just with digital, but across every area of the business.'
'A partnership to drive through the next phase of growth just made sense. It's early days, but we're already seeing results.'
Acquiring Founder-led Businesses
This transaction marks Smarter Capital's third investment of 2025, and continues the firm's upward trajectory.
The investment signals Smarter Capital's ongoing commitment to supporting founder-led businesses with strong fundamentals and untapped growth potential.
With a proven model of hands-on strategic support, deep financial and operational insight, and digital expertise, Smarter Capital will now work closely with the Terzetto team to unlock the next phase of growth across both its retail and e-commerce channels.
Peter Howarth, CTO at Smarter Capital, commented on the acquisition:
'We're excited to support Terzetto's next phase of growth.'
'The first phase of work is already underway, with the migration to a new e-commerce platform. In parallel, our marketing team has restructured the Google Ads campaigns and begun scaling budgets in a test-and-learn phase - and we're already seeing a significant uplift in new customer sample orders.'
'The next focus will be on optimising the conversion journey from sample to full order.'
'Beyond the front-end improvements, we're also exploring automation opportunities across back-office systems, including CRM, to help set the business up to scale efficiently.'
'With Terzetto's multi-channel model, we're taking a close look at how digital activity complements performance across the showroom network.'
'It's an exciting time, and we're delighted to be working alongside such a passionate and experienced team.'
Smarter Capital's E-commerce Managing Director, alongside the broader executive team, will support Tim and Suzie in shaping the future of the brand - refining the digital strategy, enhancing customer engagement, and identifying bolt-on acquisitions to accelerate vertical growth in the years ahead.
As part of the post-investment process, a dedicated Strategy Day will be hosted with the Terzetto leadership team to align on the three-year vision, define key performance milestones, and ensure the right support structures are in place to deliver against ambitious goals.
A Platform for Growth
Smarter Capital is a UK-based investment firm rapidly scaling through strategic mergers and acquisitions. We specialise in partnering with founder-led businesses, combining operational, financial and international expertise, digital capability, and commercial empathy to unlock long-term value and drive meaningful growth. We also help our companies grow through M&A activity themselves, where appropriate.
With group revenue approaching £30 million and consolidated EBIT above £2 million, we are now sharpening our focus on acquiring and scaling businesses in the £10m+ revenue range, particularly those with scalable, multi-channel potential.
Our collaborative approach and proven ability to accelerate performance make us a compelling partner for ambitious founders ready to scale. If you're exploring a strategic partnership or looking to realise the next phase of your business journey, we'd love to talk.
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