Art and Crafts

Smarter Capital Announces Art & Crafts Deal

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Smarter Capital Announces Latest Deal with 50% Equity Stake in World of Craft

Smarter Capital is excited to announce its latest deal, a 50% equity stake in World of Craft, in collaboration with the UK's leading independent supplier of Arts and Crafts products.

World of Craft

World of Craft stands as a beacon of creativity and craftsmanship, offering a comprehensive array of over 19,000 products, all meticulously curated and stocked within their UK Distribution Centre. From seasoned artisans to budding hobbyists, World of Craft serves as the ultimate destination for individuals seeking premium crafting materials, tools, and inspiration.

The arts and crafts market is experiencing significant growth, driven by increasing consumer interest in DIY projects and handmade goods.

According to the Market Report: Arts and Crafts - August 2023, there is a noticeable shift towards online purchasing within the sector, with consumers preferring the convenience and accessibility of e-commerce platforms.

This trend aligns perfectly with World of Craft's mission to provide customers with the ultimate online crafting experience.

Whether you're a home hobbyist in search of the perfect shade of paint or a parent striving to keep the kids entertained for an entire year, World of Craft has something to offer for everyone.

From colourful yarns and beads to intricate stamping kits and DIY project sets, World of Craft caters to a diverse audience with varied interests and skill levels.

With an unwavering commitment to excellence, World of Craft is more than just an online retailer; it's a haven for creativity, supported by a team of dedicated crafters passionate about empowering customers with unparalleled product selection, expedited delivery options, and unparalleled customer service.

Gavin Alexander, Managing Director of the E-commerce Vertical at Smarter Capital said of this latest development:

Gavin Alexander

'We are really excited to bring World of Craft to market. We're passionate about supporting the UK's vibrant arts and crafts community, and World of Craft aims to be a one-stop shop for all crafters creative needs.'

'We're leveraging well-established digital marketing strategies to reach new customers and grow our business. We can't wait to get the World of Craft brand in front of creative minds across the UK and help them unleash their artistic potential!'

This collaboration marks the inception of a shared vision between Smarter Capital and World of Craft: to pioneer the evolution of online crafting commerce, setting the standard for excellence in product quality, customer experience, and innovation within the industry.

Karl Paul, Chairman at Smarter Capital, expressed enthusiasm about the partnership, stating:

Karl Paul

'This latest deal is another fantastic milestone in our journey of growth and taking brands to new heights as we scale them even faster online.'

'Combining efficient businesses with top-tier digital marketing and focussed strategies is a winning formula for sustainable growth, and that's exactly what we do.'

Discover the boundless possibilities that await at World of Craft by visiting Join us as we embark on a transformative journey to elevate the arts and craft industry to unprecedented heights.

About Smarter Capital

Smarter Capital is a leading acquisition company specialising in providing innovative solutions to help businesses thrive in the digital era. Focused on E-commerce, IT, wholesale, and distribution businesses, Smarter Capital is dedicated to delivering exceptional results and superior customer service.

Are you eager to explore how we can join forces and catapult your business to unprecedented heights? Let's have an informal chat about the endless possibilities that await. Enquire today and let's kickstart your journey towards unmatched success!

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