Gavin joins Smarter Capital

Smarter Capital Welcomes Gavin Alexander as Head of E-commerce Vertical

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Smarter Capital appoints Gavin Alexander as Head of E-commerce

Smarter Capital is proud to announce the appointment of Gavin Alexander as Head of E-commerce, of the group's E-commerce Vertical. Gavin brings with him over two decades of hands-on experience in driving growth and transformation in the world of retail, e-commerce, and digital strategy.

Gavin's impressive career is marked by an extensive and diverse background, making him the perfect candidate to lead Smarter Capital's new E-commerce Vertical. He has successfully navigated the complex waters of omni-channel retail, 2-sided marketplaces (B2B & D2C), global expansion, and private equity investments.

Gavin Alexander

Throughout his career, Gavin has demonstrated a keen ability to oversee digital transformation, manage P&Ls, develop and deliver effective growth strategies, build and lead high-performing teams, and focus on data-driven decision-making. His track record is highlighted by a profound commitment to customers and a dedication to sustainable growth tactics.

Gavin is well-versed in advising clients and delivering results-driven projects. He has worked with prominent brands such as Victoria's Secret, La Senza, Lily's Kitchen, The Watches of Switzerland Group, Boden, Georg Jensen, Boots, Kate Spade, Hunkemoller, and many more. His extensive experience includes technology selection, e-commerce commercial/trading management, team leadership, and other critical aspects of the e-commerce landscape.

Gavin joins Smarter Capital at a pivotal moment in the company's journey. The group is in the midst of an expansion drive, building a globally focused E-commerce Vertical. This expansion involves the acquisition of established businesses and brands, adding significant value and fostering exponential growth. The target companies for this new vertical encompass a wide spectrum, including D2C and B2B e-commerce businesses, as well as wholesale and distribution businesses seeking to embark on a transformative e-commerce journey.

This appointment represents an exciting development for Smarter Capital and its commitment to delivering outstanding results for its clients. Gavin Alexander's expertise and vision will undoubtedly play a pivotal role in driving the group's expansion and bringing transformative value to businesses across various sectors.

Gavin said of joining the Group:

'I am thrilled to have joined a team that is committed to driving rapid business growth, and creating shareholder value. From the moment I met the founders, I knew the vision for Smarter Capital and my professional values and ambitions were aligned. I am passionate about helping others succeed and I am excited about my role leading our eCommerce vertical, and working with our partners to deliver sustainable growth and realise their full potential'.

About Smarter Capital

Smarter Capital is a leading digital marketing and e-commerce acquisition company that specialises in providing innovative solutions to help businesses thrive in the digital era. With a focus on digital marketing, design, development and e-commerce businesses, Smarter Capital is dedicated to delivering exceptional results and superior customer service.

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